About Me

I’m a UX/UI Designer who enjoys making sense of complexity and turning it into experiences that feel intuitive. I’m naturally drawn to organization, and I’m in my element when untangling messy concepts, refining flows, and figuring out how people actually move through an experience. To me, information architecture feels like solving a puzzle that combines logic and psychology. I pay close attention to how people find what they’re looking for, where confusion can creep in, and how structure either supports or gets in the way of understanding.


I tend to start with the user’s problem and work forward, letting the story unfold through the process. The projects that excite me most are those that simplify complex ideas and tell a clear story through visuals and interaction. I’m motivated by work that helps people explore something new, whether that’s learning unfamiliar information or making informed decisions with confidence.


I design with a broad range of users in mind, including those who may feel overlooked by digital aesthetics, usability, and accessibility. My goal is to design interfaces that prioritize readability and clarity, using a visual approach that supports how people naturally engage with a product and feel capable navigating it.


Before transitioning into UX design, I worked in roles that involved supporting and leading multi-person initiatives. That experience shaped how I collaborate, communicate clearly, and work toward shared goals while staying aligned across constraints and moving parts.


Outside of design, I’m inspired by nature, travel, and photography. Hiking and photography, in particular, encourage me to slow down and pay attention, to notice details, patterns, and moments of visual storytelling. That way of observing carries into my design work, where I value clean layouts, strong hierarchy, and calm visuals that guide users without overwhelming them.


At the core of my work is a desire to create digital experiences that feel supportive and build confidence. I care about doing the work well, staying curious, and designing products that help people move through something new with clarity and self-trust.

© 2025 Susan Herman. All work on this site is protected by copyright. All rights reserved.

Crafting intuitive experiences that guide, inspire, & empower.

Susan Herman, UX Designer