My design process:

As a content strategist, I start with the problem: what does this content actually need to do, who's it for, and how do I structure it so people find, understand, and trust it. Behind the writing, I'm building the systems, governance, and workflow with a clear review process, that keep content consistent and accurate over time. I bring my UX knowledge into the work, especially around structure and hierarchy, but I always make sure that the end product is doing its job for the reader and for the business.

My experience:

In my current role, I lead web content strategy and governance, from writing and editing to managing digital assets, structuring review workflows, and directing a digital marketing specialist across website content, technical literature, and LinkedIn campaigns. I recently led the content strategy and UX audit behind a full site relaunch, and I lead our ISO 9001:2015 certification process each year. Managing that range of responsibilities has sharpened how I collaborate, document, and communicate clearly across stakeholders, constraints, and systems.

Photography has been part of my life for many years, and it has sharpened my eye for detail. Designing print and web ads added a production layer to that, and together they gave me a feel for composition, contrast, and visual storytelling that shapes how I write and structure content today.

How I work with others:

While I'm comfortable working independently, I find that collaboration makes the work richer. When more than one point of view is brought into the room, ideas that may never have been thought of start to surface. Each person carries different life experiences, and that shows up while brainstorming in ways that can greatly improve the end product.

How I use AI:

AI is part of my content workflow, not a replacement for judgment. AI is used to draft content like LinkedIn articles, creating or updating technical documents and web copy with the strict prompt that AI is to only use the information provided to reduce the likeliness of hallucinations.

Every AI-assisted draft still goes through a full review process, checked for consistency, verified by our technical team, revised, and given a final quality pass before anything is published. The tool speeds up the first draft, but the judgment, accuracy, and voice are still ours.

AEO has become a core part of my WCM toolkit. It focuses on how content is discovered and surfaced by large language models, and I've been applying it in my current role to get a clearer picture of how our content performs in AI-driven search results, alongside traditional SEO.

Inspiration for my portfolio:

Outside of design, I'm inspired by nature, travel, and photography. Hiking and photography encourage me to slow down and notice details, patterns, and the world around me. That way of observing carries into how I approach content and strategy work.