About Me

I’m a UX/UI and web content designer who enjoys making sense of complexity and turning it into experiences that feel intuitive and easy to navigate. I’m naturally drawn to organization, and I’m in my element when untangling messy concepts, refining flows, and structuring content so people can quickly find what they need.


Information architecture feels like solving a puzzle that combines logic and psychology. I pay close attention to how people search, browse, and move through an experience, where confusion can creep in, and how navigation, labels, and page layout either support or get in the way of understanding.


I tend to start with the user’s problem and work forward, letting the story unfold through research, IA, and content decisions. The projects that excite me most are those that simplify complex ideas, clean up content-heavy experiences, and tell a clear story across pages, screens, and touchpoints.


I design and manage content with a broad range of users in mind, including those who may feel overlooked by digital aesthetics, usability, and accessibility. My goal is to create interfaces and content structures that prioritize readability and clarity—using hierarchy, language, and layout that support how people naturally explore information and feel confident navigating it.


Before transitioning into UX, I worked as an executive assistant, supporting and leading multi-person initiatives, coordinating web content updates and marketing efforts, and preparing teams for yearly ISO audits. That experience shaped how I collaborate, document, communicate clearly, and keep complex work aligned across constraints, stakeholders, and systems.


Outside of design, I’m inspired by nature, travel, and photography. Hiking and photography encourage me to slow down and notice details, patterns, and moments of visual storytelling. That way of observing carries into my design and content work, where I value clean layouts, strong hierarchy, and calm visuals that guide users without overwhelming them.


At the core of my work is a desire to create digital experiences and content ecosystems that feel supportive and build confidence. I care about doing the work well, staying curious, and designing products and websites that help people move through something new with clarity and self‑trust.

© 2025 Susan Herman. All work on this site is protected by copyright. All rights reserved.

Crafting intuitive experiences that guide, inspire, & empower.

Susan Herman, UX Designer